Where the Hell do I Start with Brand Videos?
Hey there, fellow adventurers! Considering diving into the captivating world of brand videos but not sure where to start? We got you! In this guide, we'll explore the exciting realm of professional commercial video production and help you pave the way for getting started. Let's roll!
Setting the Stage: Defining Your Goals and Uniqueness
Before you dive in on your brand video, it's crucial to establish your objectives. What do you want to achieve with your video? Increase brand awareness, educate your audience, or perhaps a bit of both? Picture success in your mind – a video that resonates with your audience, draws in sales, and aligns seamlessly with your brand (the more specific you can be the better).
Pro Tip: Consider what sets you apart from the competition. Why do people choose your business? Define those unique aspects; they're the secret sauce to a compelling brand video.
Plotting Your Story: Crafting a Narrative that Resonates
As the saying goes, "Fail to plan, plan to fail." Lay the foundation for your video's success by sketching out a narrative. Think about potential success stories within your business – be it customer experiences, employee journeys, or showcasing your craft. These stories add authenticity and relatability to your brand, making it more memorable and more unique to you.
Pro Tip: Draft a few up to talk about with a professional video team. We will help create a roadmap during the production process.
Scouting Your Crew: Finding the Right Video Team
Choosing the right video production team is like assembling your adventure squad – you want the best fit. They have to be reliable, trustworthy, and people you can work seamlessly with. Start your search but keep it focused. Too many options can be overwhelming, while too few may limit your choices. Look for a team that aligns with your brand's vibe.
Pro Tip: Check out portfolios and testimonials to ensure the team's style matches your vision. Set up a call with them and get a feel of them before committing to a team.
Investing Wisely: Creating a Budget and Financial Plan
Let's talk money. Professional commercial videos aren't cheap, but they are a worthwhile investment. Prepare a budget that reflects your goals and expectations. Saving up for quality production ensures your investment pays off in the long run.
Pro Tip: Any amazing adventure or creative endeavor takes investment, and most video companies will offer payment plans to help offset some of the financial stress for those interested.
The Adventure Begins: Your Action Plan Checklist
Set Clear Goals: Define what success looks like for your brand video.
Showcase Uniqueness: Identify what makes your adventure or creative business stand out.
Craft a Narrative: List a few compelling stories that would captivate your audience.
Choose Your Crew: Find a video production team that shares your spirit.
Budget Smartly: Plan your investment wisely.
Remember, your brand video is your digital expedition – an exploration of your brand's identity. Take the leap, trust your instincts, and let your story unfold on the grand stage. Happy filming, fellow adventurers!